Whether I'm hosting an exclusive journey, consulting for global tourism boards, or authoring tales of conservation, my mission is to make the world feel a little closer.
This week I received an honour that truly stopped me in my tracks. I was recognised as one of the top one hundred global innovative leaders for my work in tourism and travel media. It feels incredible to see years of teaching, storytelling, and destination development celebrated on an international stage.
Echoes of Ubuntu, co-founded by Ugandan-born U.S. travel professional Amarjit Keshav and Canadian journalist Lorraine Simpson, is a new charitable foundation dedicated to supporting Uganda's marginalised communities, beginning with the Batwa of Bwindi. Inspired during the Pearl of Africa Tourism Conference, the foundation broke ground in November 2025 on its first clean-water project.
100% of donations go directly to community projects — all start-up costs are personally covered by the founders.
Learn More at echoesofubuntu.org
Arusha → Tarangire → Karatu → Ngorongoro Crater → Serengeti → flight to Zanzibar
Track the Big Five across the Serengeti, descend into the Ngorongoro Crater, then trade the savannah for turquoise water and white sand in Zanzibar.
Explore TanzaniaSiem Reap → Mekong River cruise → Ho Chi Minh City → Hoi An → Hanoi → Halong Bay
Temples, floating villages, ancient lantern-lit streets, and two nights among the limestone karsts of Halong Bay.
See the ConceptItinerary details on the way — check back soon, or reach out to be first in line when it's announced.
Get NotifiedLorraine Simpson is an internationally recognised leader in tourism, celebrated across Canada, the USA, the United Kingdom, and East Africa for her work in shaping the way destinations connect with global travellers. A familiar face on City TV, CTV, Breakfast Television, FOX, and Village Media platforms, she shares trusted insight and thoughtful storytelling that inspire confidence in travellers and industry professionals alike.
Lorraine is also the founder of Nia Global Strategies, an international tourism consultancy partnering with governments, tourism boards, and airlines across North America and the UK. Learn more at niaglobalstrategies.com →
She is supported by a dedicated team of certified and well trained travel agents based in Canada who provide exceptional service and expert guidance for all travel enquiries.
Read Lorraine's Full Story
Want to know how I spent my summer lockdown? I used my COVID loan to make a TV show using all my connections and past visits around the world.
My Cityline segment about the origins of Halloween in Ireland — the trip that made me fall in love with Ireland and later buy a home there.
Some of the funny (and slightly terrifying) things I've been asked to do filming around the world. I almost lost my arm!
Thoughtful commentary for major media outlets on global travel trends, destination developments, and the changing needs of international travellers.
Creative campaigns and destination representation that strengthen visibility in the North American and UK markets through authentic storytelling.
Specialist guidance for tour operators, lodges, and tourism providers who aim to attract North American and UK travellers.
Design and leadership of a small number of meaningful industry trips each year, built to enhance product knowledge and trust.
Inspirational keynotes and hands-on workshops focused on industry growth and global communication.
In the midst of the pandemic's turmoil, Keith and Lorraine transformed five neglected Irish cottages into a beacon of hope and renewal — selling their Canadian home to fund a future they had yet to see. Today, three welcome guests as short-term rentals, one is home to Lorraine and Keith, and one serves as storage and Lorraine's art studio.
Read the Full Story